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Doing Evidence-Based Analysis: Grounded Theory for UX Researchers

Date & Time

Oct. 28, 2020, 11 a.m. - Oct. 28, 2020, 2 p.m.

Cost

$175

Location

Online


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Description

50 users. 75 hours of recorded interviews. 1250 pages of transcripts. Sometimes a Post-it-note analysis just doesn’t cut it. When shifting through tons of data, grounded theory methods can be a helpful tool to systematically organize and make sense of it. Rachel will introduce you to a powerful analytical method for documenting research decisions in a way that is transparent, reflexive, and rigorous.