Why AI Overviews Matter For Your Search Strategy

Description

As AI rapidly reshapes the digital landscape, uncover how AI Overviews create powerful new opportunities for healthcare marketers to gain a competitive advantage. In this one-hour webinar, we'll challenge conventional thinking about AI's impact on website value by showcasing real-world examples of healthcare brands achieving results in this changing environment.

Join us and learn:

- How AI Overviews are reshaping consumer behavior and what this means for healthcare marketers
- Why monitoring is essential if you aim to influence AI-generated search responses
- Where to focus your content efforts as AI increasingly guides upper-funnel educational searches
- Strategic approaches to optimize your digital presence for visitors who arrive more informed and ready to take action
- Methods to unify SEO, paid advertising, and content teams for a cohesive performance approach